After a difficult year, it is necessary to resume all possible actions to get sales back on track and attract potential customers to our physical store.
At Emuca we are specialists in hardware marketing and in this post we want to give you some tips on how to attract potential customers to your physical store. Achieve your goals and objectives while increasing your profits!
How to make my physical store more attractive?
Hardware and DIY products never go out of fashion and, fortunately, it is something that everyone, at some point, needs.
But don’t forget that competition exists, and it is high, so it is important to work on the look of your business to make it much more attractive and to do so you need to know how to attract potential customers to your physical store.
This means that you need to create a strategy that will make an impact on your customers and attract them to your business and not to your competitors’. Find out here everything you need to know about how to attract potential customers to your physical store.
Your store window is your image, take care of it.
The store window is your cover letter. The first image that users see of you, whether they are customers or not. Therefore, it must be well cared for, pampered and correctly designed to attract as many people as possible.
At a glance, customers must decide whether to enter or not and, with a good store window, the balance is always in your favor.
It’s easier to attract customers to your physical store if you improve the interior of your store
Once customers have entered your store, it is time for them to find everything they were looking for and, of course, everything they need to buy but don’t know yet.
The shopping experience should be as satisfying as possible at all times. From the moment they walk in the door until they leave. So, organize your shelves to make it easy to find products, keep them in a logical order, clean and highlight the most interesting and eye-catching products.
Position products to encourage cross-selling. If you know which products complement other products, put them together. You will be able to make the customer discover new needs and buy more than what they had in mind at the beginning of their visit to your store.
Offline strategies to attract customers to your store
Word of mouth has always been a good way to attract customers but, although it is a strategy that works, it has a very limited reach, as it is limited to a very specific area of action.
Not every business can be located in the best and busiest area, so you have to carry out offline strategies to keep attracting potential customers and, of course, to keep the ones you already have.
So, you can distribute business cards, hand out brochures or even make promotions with discounts for face-to-face purchases.
Another great offline strategy is the creation of loyalty cards. By purchasing more products, they get discounts, gifts, etc… everything you think is necessary to make it worthwhile to come physically to your store.
Digital strategies to increase my visibility and attract potential customers to my physical store
Digital strategies are also a great resource with which to attract potential customers, and through them we can reach many more people. Besides, where is everyone? On the internet. So you have to get visibility on the channels where your potential customer is.
Create a community on your social networks where they can follow you and become interested in your products, news, promotions… Take advantage of them, also, to carry out promotions that make them come to your physical store.
The Internet offers a multitude of possibilities to discover. So look for those digital strategies that adapt to your business and put them into action!
Loyalty: don’t forget your current customers
Knowing how to attract potential customers is a benefit for any business but, along the way, don’t forget those who are already part of your business. Building customer loyalty is just as important as attracting new ones, so plan strategies to make them feel “pampered” and continue to trust you. Run special promotions for existing customers, reward them for their purchases or give them a special gift! Nothing is enough when it comes to keeping your most loyal customers.
Don’t hesitate any longer and set the whole mechanism in motion and work to create the most appropriate strategies to attract customers to your physical store. Both offline and digital strategies will bring you interesting returns that will help you increase your sales and profits. Trust Emuca and increase the sales of your business.